Techniques for Success

Why Cross Channel Marketing?

From the inbox to the web, today’s consumer moves seamlessly across a digital landscape and fully expects you to be there along side them, providing a truly integrated experience. 

Lead or Qualified Lead? 

The challenge today with lead generation is that most new leads are not yet in a position to buy. A good lead generation marketer will invest in lead nurturing and other middle of the funnel (MOFU) techniques to build relationships that earn trust from their audience.  

Brands of Pure Gold.

Taking the time to position your brand to appeal to a certain customer should be a priority. Once your positioning statement is created, it’s time to test, experiment, and gather feedback from your customers on whether or not your positioning achieves its goal.

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