Techniques for success
Cross Channel Marketing
From the inbox to the web, today’s consumer moves seamlessly across a digital landscape and fully expects you to be there along side them, providing a truly integrated experience.
The challenge today with lead generation is that most new leads are not yet in a position to buy. A good lead generation marketer will invest in lead nurturing and other middle of the funnel (MOFU) techniques to build relationships that earn trust from their audience.
Branding and Positioning
Taking the time to position your brand to appeal to a certain customer should be a priority. Once your positioning statement is created, it’s time to test, experiment, and gather feedback from your customers on whether or not your positioning achieves its goal.