Campaigns for Success
Deliverability is Key.
From DNS records to spam filters. There are many reasons why email campaigns fail to reach recipients. You want to reach the inbox, and you want to reach it consistently.
List Hygiene is Crucial.
Every email marketer should strive to maintain clean lists. Staying out of spam traps, avoiding abuse complaints, and having accountable subscribes is just the beginning of keeping a strong domain and sender authority, not to mention growing your audience and revenue.
To Schedule or Automate?
Knowing when to automate vs schedule communication is every marketers challenge. Depending on your offering, your audience may expect more automated communication based on their action- but where do you start and how do you keep it all straight?