Campaigns for success
To schedule or to automate?
Identifying opportunities to automate vs schedule communication is every marketers challenge. Depending on your offering, your audience may expect more automated communication based on their action with your product or service- but how do you keep it all straight?
Deliverability is key
From DNS records to spam content in the subject line. There are many reasons why email campaign fail to reach recipients. You want to reach the inbox, and you want to reach it consistently.
List hygiene is crucial
Every email marketer should strive to maintain clean lists. Staying out of spam traps, avoiding abuse complaints, and having accountable subscribes is just the beginning of keeping a strong domain and sender authority.